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Phase
2
Based on thorough understanding of the project goals and the
target audience, The Design People will develop one or more
design concepts. They will serve as inspiration for subsequent
identity and web site design directions. The visual components
addressed will include identity, mood, color palette, graphic
design, typographical treatments and navigation.
One distinctive art direction for the site will be created
based on feedback from the design concepts. The final design
presentation will include sample primary (home page), secondary
(main sections) and tertiary page (typical information page)
designs.
Design of accent images, header graphics,
navigational buttons, and icons for main sections of the site
begins in earnest at this stage. For animated elements, storyboards
will be created. Art direction will follow the site structure
and guidelines determined by the creative brief and final
design presentation.
Colors, fonts and logos are also finalized
at this stage. The Design People will create guidelines for
all instances of live and static typefaces, logo usage and
a website color palette of hex colors to be used with the
website. Design guidelines for website components including
buttons/links, titles, labels, tables, banners and email flow
will also be created.
 Phase
3: Technical Engineering
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